When Black Ain't Beautiful, Skin Bleaching is a Global Issue (Repurposed Post)

I recall my sister buying Ambi Fade Cream when we were in high school. She said it was for blemishes, I knew otherwise. She still hasn't shaken her esteem issues around her color and beauty.

This is not just an African-American issue, or a black issue, but a practice that is rampant across the globe. Lighter is beautiful in Western aesthetics.

When Sammy Sosa's photo revealed the dark brown Dominican's attempt to look like a ligher Latino, it opened the flood gates of the worldwide bleaching phenomenon that has never been excluded to women.

Then the recent photos of Vybz Cartel, murdering his complexion to make it appear an ashen, yellowish color akin to a zombie, deepens the conversation of serious issues within the African Diaspora around colorism. Back in the days, I guy would just marry a light-skinned girl or white woman. You know, do it the genetics way, but we all know that, that method is like rhythm birth control, sometime the timing is off so doesn't work all the time.

Vybz, if you thought you got no action because of your skin then, you can cancel any hopes now.

Removing myself from the sarcasm, Vybz is whitewashed and zombified, inside and out. But celebrity whitening isn't new. The king of skin bleaching, Michael Jackson made it damn near acceptable for people to appear like ghosts, if they got money and have talent. The other day I had to do a double take when I saw a photo of Rihanna. Damn, since when did she get that white? Talent question aside.

But why marry light, when cosmetic surgery can repair what you don't like? In 2002, boxer Percey Oblitei Commey lost a fight, plus got his ear torn almost off, his skin peeled and a gash on his cheek due to the incessant skin bleaching and plastic surgery to Europeanize his African features. He was laughed at by his country-folk, but lots of women and men there were rubbing toxic bleaching tonics on their arms and legs as they bawled in laughter.

Photos taken from Village Voice article by N. Jamyla Chisholm.

The fact is, skin bleaching has heavy and irrepairable health consequences. In Africa, users of the bleaching began to be diagnosed with skin cancers and tumors after prolonged use. And in all developing or low-wealth areas where people of color reside, tons of bleachers are imported without the approval of any federal or governmental agency.

Africa is a haven for skin bleaches that can kill. One report speaks of a Nigerian couple that created a skin whitener that was primarily bleach, killing people in the UK. One report showed that one bleaching cream contained chemicals similar to Draino, a plumbing liquid that is used to unclog pipes.

According to a great skin bleaching site, an article on bleaching in Africa stated:

“The humidity, vectors, ignorance, way of life of people and skin bleaching which now starts at an early age have compounded the situation and Ghana is gradually moving towards an epidemic stage,” Dr Edmund N. Delle. Dr Delle, Dermatologist and founder of Rabito Group of Clinics said tampering with the skin, and skin disorders compromised beauty, and led to withdrawal from society.

However, I must mention, bleaching expands outside of the borders of Africa and its Diaspora. The products found in Africa are just a touch of what you see throughout Asia, America and Europe

Though this article highlighted men who bleach, still, more women practice skin lightening because it is often related to marriageability. (Click photo to hear an audio blog about Asian whitening)

 What folk don't talk about is the pressure to be white is prominent in Asia. In ads throughout Japan, Korea, China and India, celebrities are used to promote how whiter skin leads to better partners and more success.

In India, Bollywood stars often promote skin bleaching cream, and companies in the US often take their skin bleaching ventures to the East, like Dove (Fair & Loveley) and Garnier. So much for Dove's beauty advertisements in the US that celebrate true, inner beauty and expose photo shopping.

This Indian add promotes fair skin as beautiful.

One blogger, Will Robinson describes this issue:

The infatuation with light skin can’t be blamed on the British. There has always been a connection between skin color and caste in India, though overt displays of the caste system are less pronounced nowadays. In India today, caste usually is manifested more as class. Most upper-caste/class Indians are lighter skinned, and most darker Indians are lower class (though being light-skinned doesn’t automatically make one upper-class/caste).

In Africa and the Caribbean it is heartbreaking.

If you ever see an African woman or Caribbean woman who has tons of make-up on, it might be due to the damage caused by lighteners. I saw that a lot in Africa.

Unfortunately, getting lighter has become steeped into daily rituals of women and men who seek attractiveness of the skin tone of their former colonizers. There is something about cultural Imperialism that holds firmer than military dominion any day.

A couple of years ago a Nigerian scholar told me that James Brown's song, "Say it Loud, I'm Black and I'm Proud" was a spiritual epiphany to his mother who cut out her perm and wore her black skin with pride.

There is a need for an affirmation, that black skin is in.

The Plight of Dark Skinned Girls & Women

I remember my big sister wrote a letter to Ebony magazine, asking them why they always portrayed the children models with fair skin and wavy hair.

My sister, who is brown with thick lips and hips, never got an answer. She lives with shame to this day of her complexion. So much so, that the fathers of her children are fair-skinned. Nope she is not a hood rat, but on her second marriage with a medical degree, and still is not happy with the skin she inherited.

I really wish she could see the beauty we all see in her, and see she is worthy of being adulated and revered like all women.

All of my sisters, including me are a darker shade of brown. I clearly remember having the door slammed in my face by some brothers who opened it for my fair skinned-roommate, the first week I was at Florida A&M University.

They called her redbone. It was the first time I ever heard that name. I asked her what that was, and she explained. Since my mom comes from Louisiana, color complexions varied much in my family, and my folks never favored in complexion. So it was disturbing to be in Florida where color really mattered in most social circles.

I am not saying that I was immune to it. Growing up in Los Angeles, the choice pick was a light-skinned man with pretty eyes and good hair. However, in the black community, to have a physical feature that was as far from being associated to "black" was a luxury and serious bonus when it came to beauty points.

What I mean by that was to have light skin, or a fine nose, or wavy hair, or long hair, or light-colored eyes, brought adoration. So to be big-bootied, big-boned, dark, with kinks was considered inferior. And I have seen so many girls who desired attention would give their bodies and souls to the first bidder, just because they wanted to be wanted.

Still, dark-skinned black girls and women are suffering in many ways.

And it is not a figment of the imagination. Ask why CNN continuously casts fair-skinned newscasters, especially "black" women who are racial-ethnic rainbows. Or why Carol's Daughter, the natural hair care mogul, has all fair-skinned models to represent the line, when dark-skinned women put stock in that effing place.

It hurts to not be liked or loved because of skin color. Getting passed over for a lighter woman, or being treated like shit because you are darker does monstrosities to the self-esteem.

It is disgusting and disheartening when black people still devalue a color that everyone craves. Then, black women must get appreciation from others in order to feel beautiful

This video points to the pain of many.


Dark Girls: Preview from Bradinn French on Vimeo.

And though I love this song by Black Star (Talib Kweli & Mos Def) it boggles me that Mos Def married a bi-racial stripper after being with her for less than a week. It killed me a little inside when I saw his wife because all the time I had been rocking that song, it felt like he never was really singing it to me.

Blog on, EcoSoul

When Black Ain't Beautiful - Skin Bleaching in Brown Communities Across the Globe

I recall my sister buying Ambi Fade Cream when we were in high school. She said it was for blemishes, I knew otherwise. She still hasn't shaken her esteem issues around her color and beauty.

This is not just an African-American issue, or a black issue, but a practice that is rampant across the globe. Lighter is beautiful in Western aesthetics.

When Sammy Sosa's photo revealed the dark brown Dominican's attempt to look like a ligher Latino, it open the flood gates of the worldwide bleaching phenomenon that has never been excluded to women.

However, I must mention, more women practice skin lightening because it is related to marriageability. (Click photo to hear an audio blog about Asian whitening)

What folk don't talk about is the pressure to be white is prominent in Asia. In ads throughout Japan, Korea, China and India, celebrities are used to promote how whiter skin leads to better partners and more success.

In Africa and the Caribbean it is heartbreaking. The phrases are similar, but the affects are harsher. The products shipped to these countries are riddled with chemicals that have burned through the skin, causing cancer, permanent skin damage.

If you ever see an African woman or Caribbean woman who has tons of make-up on, it might be due to the damage caused by lighteners. I saw that a lot in Africa.

But the off the counter products found in Africa are just a touch of what you see throughout Asia, America and Europe. Just a hint: Fair and Lovely is made by the parent company of Dove, you know the one that promotes that you be beautiful and content with who you are.